Your choice
Cookie policy
Exactly which cookies this website sets, what each one is for and how to switch them off whenever you like.
Last updated 14 September 2026.
The short version
This website measures how it is used from the moment you arrive, using the Google cookies listed below. A notice tells you so on your first visit and offers a way to switch them off. If you do switch them off we remember that, we stop measuring you and we clear those cookies from your browser. You can change your mind at any time using the Cookie settings link at the bottom of any page.
What a cookie is
A cookie is a small file a website asks your browser to keep. It lets the site recognise the same browser on a later page or a later visit. Cookies cannot read anything else on your computer.
The cookies we set
These come from Google and are set when you arrive. We use them to understand which pages help people and whether the money we spend on advertising is bringing anyone here. Switching them off stops all three.
| Name | Set by | What it does | How long it lasts |
|---|---|---|---|
| _ga | Google Analytics | Tells returning visits apart from new ones, so a single person reading four pages is not counted as four people. | 2 years |
| _ga_<id> | Google Analytics | Keeps the state of your current visit so a session is measured once. | 2 years |
| _gcl_au | Google Ads | Records that you arrived from one of our adverts, so we can tell which advert led to an enquiry. | 90 days |
We do not use these to identify you by name, we do not sell or share what they record, and we do not run remarketing or advertising pixels from any other company.
What we store if you switch them off
One thing, and it is not used for tracking. Your choice is remembered in your browser so we do not ask again on every page and so we know to keep measurement off. It stays on your device, it is never sent to us, and clearing your browser data removes it.
Things that are not cookies
Our pages load typefaces from Google Fonts. That does not set a cookie, but Google does receive your IP address when a page loads, as it would for any website using that service. The site is hosted by Vercel and the contact form is delivered by Resend, both of which handle your request in order to serve the page or deliver your message.
Changing your mind
Use the Cookie settings link at the bottom of any page and the notice will appear again. You can also delete cookies in your browser settings at any time, and Google publishes its own opt-out at tools.google.com/dlpage/gaoptout.
Questions
Email info@wmartinandson.co.uk or call 01376 331136. Our privacy policy covers everything else we do with your information.